Selling Back to School Baskets

By Shirley Frazier
Sweet Survival^®/GiftBasketBusiness.com

As you prepare to place holiday basket designs on your Web site, don't overlook the potential for selling back-to-school baskets, which are in demand from late July through early September.

Moms and dads aren't the targets for these basket bounties that are usually sent to college freshman. Proud parents are tapped out from the first tuition payment.

Your sights should be set on aunts, uncles, grandparents and godparents. Long-time friends and neighbors also buy good luck baskets to celebrate this achievement.

Check out the school newsletters and newspapers at institutions in your area. There may still be time to place an ad or insert a flyer into materials that will soon be distributed.