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Tips to Generate Profitable Holiday Ideas

By Shirley Frazier
Sweet Survival®/GiftBasketBusiness.com

Put together a pre-holiday brainstorming session, whether on your own or with staff members.

It's one of the best ways to generate profitable ideas.

A Midwest-based gift basket company recently held their own session and decided on the following to increase holiday profits.

Here's what their brainstorming session included.

  • Offer a designer's dozen (similar to a baker's dozen). If the client orders 12 baskets, the thirteenth is free.
     
  • Give a 5 percent discount on orders over $300.

    (Note: Adjust this amount if needed depending on your geographic location.)
     
  • Promote a drawing for a $50 spa-at-home basket or an intimate-night-for-two basket.

    Anyone making a purchase of $250 or more is eligible to win.
 

Offer clients incentives that you can give without going bankrupt, yet be powerful enough to generate early orders.

Congratulate yourself as each sale is finalized; then keep working to sign up the next prospect.

 

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