Using the Newspaper to Get More Sales

The newspaper is fast becoming a super sales generator for designers who dare to go after fresh leads.

That’s the story I’ve heard while traveling to shows in Los Angeles, Dallas, Philadelphia, and Chicago.

Years ago, I considered the names of movers and shakers printed in my local newspaper to be a vital marketing source.

Today’s savvy designers are proving this practice to be true. How do they do it?

First, they subscribe to their local paper, treating the cost as a normal business expense.

Next, they look through every section to find quotes from executives in their area. Names are found in the real estate, business, food, money, lifestyle, and health sections.

Finally, they call the lead directly, making contact most often in the early morning or late afternoon.

During the initial contact, they introduce themselves, state the benefits of their service in two sentences or less, and either set up an immediate appointment or send more information by mail, following up in less than a week.

Since the word “no” is the worst response they’ll hear, these go-getters rightfully believe that the odds are in their favor. More times than not, they receive positive responses for their actions.

Designers who are destined to succeed use the news to increase their revenue. If you’re not using your local newspaper to connect with prospects, you’re missing out on a big piece of the profit puzzle.

Click here for reprint information.